Steeden
Video Campaign
Video Production
Steeden launched new activewear. These videos served as brand awareness videos to build interest in the
new brand.
Our Marcoola Video Production team in Melbourne created this video. Our campaign was targeted towards a younger demographic who live an active lifestyle.
Steeden were looking to create a video for social media marketing. This meant we needed to film the campaign for mobile-screen users. Rather than a traditional widescreen approach, we flipped the camera vertical.
Filming for the smartphone was a decision made beforehand. Because this video’s main aim was social media marketing, we planned all shots vertical beforehand.
Software used for project
Colours to create hype.
Marcoola Video Production.
Quick-paced shots and cuts was essential.
We understood to create a feeling of hype,
it was necessary to incorporate movement
and quick shots. By capturing the best angles
we we're able to edit them in quick succession
to create a feeling of excitement to motivate
consumers to purchase their product.
Slide to see the difference
Marcoola Video Production.
Steeden are part of the fabric of Rugby League.
It was important to illustrate them as leaders.
